David,
I would offer the suggestion that you not use the current production English cosmetic-ised creams as a benchmark.
Using the Italian made tallow based soaps, Valobra, AOS, C&S would set the bar much higher. The English made Penhaligon's, DR Harris and Trumper's are also a good baseline.
If you wish to shoot for the moon, get yourself a puck of vintage Yardley shave soap.
I would offer the suggestion that you not use the current production English cosmetic-ised creams as a benchmark.
Using the Italian made tallow based soaps, Valobra, AOS, C&S would set the bar much higher. The English made Penhaligon's, DR Harris and Trumper's are also a good baseline.
If you wish to shoot for the moon, get yourself a puck of vintage Yardley shave soap.