- Thread starter
- #21
the problem with edgewell is they have an awful lot of not-coordinated products (including the garbage from private labels like personnas cartridges, etc). And an history of being the "the idiot brother of gillette" (as we say in italy)
As far as I know, Nielsen does most of their market research through surveys of customers. They are best known for their TV ratings. I do not think they track sales figures from various companies.
If they are surveying customers about shaving products, the products that are easily recognizable like Gillette Fusion, Schick Hydro, and Harry's are likely to be mentioned by those surveyed while private brand products and lesser known brands are going to get overlooked. In fact, the survey is likely to mention a few top brands and ask whether you have used any of them. This skews the results in favor of the brands mentioned and penalizes less popular brands.
If someone were to ask me to fill out a survey on the shaving brands I use, my answers would be spread across about 75 different brands, few of which would be of interest to the researchers.