Try superlather with it, you'll have the best of both worlds.
I agree with most everything that's been said so far--with the exception of it having a good scent. I find it a bit objectionable but YMMV.
But I've started experimenting with Cremo as a pre-shave product. I have used it as a fist lather, to soften the beard and as a pre-shave product applied right before lathering--and as both. I think it works better as a pre-shave than it does as a stand alone cream and about as good as it works in a superlather. There are better ways for me to soften my beard and I prefer a good oil to Cremo as well. But it works perfectly adequately as a pre-shave product, IMO.