Here is a 1925 Pamphlet entitled "3 Reasons Why", in which Gillette explains 3 reasons why the Gillette New type is superior to the Old Type. Page 3 is a humdinger. This guy is a dyed-in-the-wool rigidity nut! Was King Gillette the OG BOSC'er??? You decide...
And yes, I know, Gillette probably didn't write the ad copy, but it's still pretty cool. I'm not a vintage guy, so it's probably common knowledge that the driving force behind the New Improved was to increase rigidity, but it was news to me. Thought I'd share.
And yes, I know, Gillette probably didn't write the ad copy, but it's still pretty cool. I'm not a vintage guy, so it's probably common knowledge that the driving force behind the New Improved was to increase rigidity, but it was news to me. Thought I'd share.
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