After using Aveeno's various skin lotions which were always good for winter dry skin due to indoor heaters, I bought myself a can of this stuff. Though I've progressed to shave soaps, I still would buy this Aveeno product again if I had to. I think is it especially good for men who get dry face (the kind where it itches). The moisterizing properties are supreme and it just leaves your face feeling soft. I can remember how good the laterability was but it was good enough. It doesn't lather up that well with a brush if I remember, but that was with the boar hair. Try lathering with the badger and see what it does. I can remember if it was this can or the Neutrogena can that alway left the round rust mark whereever you set it down. The Aveeno is a little price for caned cream, but I think its a good deal when you compare it to your regular can creams. You can find it now in almost every shaving section of your drugstore or supermarket. There are other shave creams by Aveeno that I have not yet tried. But this one is an execellent. one.