I had seen this brand, but never tried it. So why not. It lathered alot better than William's but it does not leave the face as soft as William's. The price is a little bit more thatn William's price, but the size of the soap is larger, though it seemed to go faster. It took a little while longer than William's to lather, but when you finished, the lather was much better. I loved the feel of a new cake in the my hand. Inexpensive. Found almost at any drugstore in the states. The box is green and has a VHD seal, but says "deluxe shave soap" with Aloe Vera & Shea Butter for Dry Skin - Heavy Beard." I did not think the mosturizing was all that great. The company is out of Texas: www.vdhent.com and it seems they also make those cheap boar hari shave brushes you see at Walgreen and CVS. But looking at their website, it looks like they also sell badger hair brushes.