I have very high regard for this stuff. It smells exactly like the heirloom roses in my backyard garden, and spraying a bit of this on absolutely brings me back there. This is not a sweet chemical smell or a perfumed odor, it is 100% roses. My wife dislikes this scent on me, which is too bad because I'd love to use it every day. After an especially bad shave, a few sprays of this on my face removes razor burn almost immediately, and replaces the burn with a fresh-from-the-rose-garden smell. It has a tiny bit of toning and moisturizing effect as well, although primarily it's just for effect. The scent doesn't last long, so it's not much of a cologne, but you will smell rosy for a bit after you apply. I feel very much the well-groomed gentleman when I use this product.