I, for one, ALWAYS swirl counter-clockwise. It just feels right.
Both!
when i am in the northern hemisphere, i rotate counterclockwise, when i go to the southern i rotate clockwise.
When I am in the Northern Hemisphere, I rotate counterclockwise, when I go to the Southern I rotate clockwise.
Neither. I put the mug with the soap in it on a turntable, and hold the brush still.
Random thought -
When I'm using a brush on a puck, I swirl clockwise.
When I use a wire whisk to create whipped cream, I swirl counter clockwise.
The end results with either the puck or the dairy cream look the same.