This morning I used some absolutely horrible Caswell Massey lather shave cream on my brush and then onto the Williams-a controversial but at best satifactory soap- and made absolutely incredible, rich, lubricating, smooth lather that filled my BandB Badger brush with copious amounts of this luxurious lather, enough for two three pass shaves and touchup!! My question is simple-what is in one or the other that so complements the mixture? Why doesn't a manufacturer make that product? Seriously, my various superlathers with all sorts of combinations are consistently better than the individual components-no matter how well thought of they are. Do others find this? Why can't you just buy the stuff??