I think this whole concern is about changing the mindset. You're absolutely right, as individuals we can't do much, and I am sure wetshaving won't save the planet on its own. But consider this: I guess the average age of B&B members is 40+ which is exactly the age when people slow down with changes and stop adopting to new things and different thinking. With wetshaving we are a bit traditionalist anyway and traditions are hindrances to change - in general. Even so, this community, on its own, raise awareness of environmental issues, factor in recycling and waste reduction, etc.
It's a good thing in my book, that all means all the propaganda and agenda (good or bad) goes under the green umbrella have some effect. It's not necessarily offsetting the impact of other aspects of our lives, our hobbies or business, but we incorporate it into our thinking, we are understanding better and we are changing.
Funny enough, we are heading back to our fathers' way, avoid disposable things, value and reuse things, repurpose things, etc. Ok, now it's for a diferent reasons, but still, we are getting smarter in our ways.
