I came across this photo of the original Gillette NEW razor case. Notice all capital spelling.
You mean the KNOWN THE WORLD OVER in caps? Or the MADE IN USA? Give me a freaking break. That's called visual style. Sometimes it's for contextual emphasis. But doesn't indicate the name of the product in the face of other evidence. I thought you read the thread where boxes and ads were discussed.
I’m NEW here. Who am I supposed to argue with?
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I don’t see that King C Gillette cares how we style ‘new’, but I can tell there was very little lowercase available in the print shop that day.
What he darn sure wants is for us to only use “BLADES OF GILLETTE MANUFACTURE”. “FOR MECHANICAL REASONS” of course.
As far as I can see from this packaging, lowercase was strictly reserved for the Gillette logo and the sacred titles “President” and “Jr.”.
In case you were wondering whether PROBAK Jr. blades are kosher...
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I guess that “for” has greater impact in lowercase, as well. That’s about 3 blades for a buck in current dollars, btw.