What's new

Mr Razor is CORRECT

I came across this photo of the original Gillette NEW razor case. Notice all capital spelling.
The NEW.jpg
 
For the record, I call it "NEW" because those before me here said thats what it is called. Although, on this box "NEW" seems to refer to it being a "new" product and not its name. Both razor and blade are referred to as "NEW".

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It doesn't matter to me either way!
 
All I know is the 3 first issue LCs I have are great razors. "New" or "NEW" they work very well for me. :)
 
I’m NEW here. Who am I supposed to argue with?

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I don’t see that King C Gillette cares how we style ‘new’, but I can tell there was very little lowercase available in the print shop that day.

What he darn sure wants is for us to only use “BLADES OF GILLETTE MANUFACTURE”. “FOR MECHANICAL REASONS” of course.

As far as I can see from this packaging, lowercase was strictly reserved for the Gillette logo and the sacred titles “President” and “Jr.”.

In case you were wondering whether PROBAK Jr. blades are kosher...

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I guess that “for” has greater impact in lowercase, as well. That’s about 3 blades for a buck in current dollars, btw.
 
I came across this photo of the original Gillette NEW razor case. Notice all capital spelling.
View attachment 942154
You mean the KNOWN THE WORLD OVER in caps? Or the MADE IN USA? Give me a freaking break. That's called visual style. Sometimes it's for contextual emphasis. But doesn't indicate the name of the product in the face of other evidence. I thought you read the thread where boxes and ads were discussed.

You'll have to do way better.

I've recently learned though that Krumholz started this thing before Herr Razor , so he's really to blame for this caps nonsense.
 
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That "5 Probak Jr. Blades" overstamp must have been irresistible for Henry Jacques Gaisman; one last shot from Auto Strop's founder and Probak's inventor to make sure everyone kNEW who was in charge at Gillette.
 
I guess they decided to twist the knife with more than a stamp on the New box.
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Yes, this box muddies the water a bit, but nonetheless, I still prefer NEW for clarity.
 
I’m NEW here. Who am I supposed to argue with?

View attachment 942212

I don’t see that King C Gillette cares how we style ‘new’, but I can tell there was very little lowercase available in the print shop that day.

What he darn sure wants is for us to only use “BLADES OF GILLETTE MANUFACTURE”. “FOR MECHANICAL REASONS” of course.

As far as I can see from this packaging, lowercase was strictly reserved for the Gillette logo and the sacred titles “President” and “Jr.”.

In case you were wondering whether PROBAK Jr. blades are kosher...

View attachment 942213

I guess that “for” has greater impact in lowercase, as well. That’s about 3 blades for a buck in current dollars, btw.

We were all NEW here once. I think you should argue with the correct side if that helps. :a17:
 
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