I love Proraso green. It was the first non-canned shave cream I tried and I was instantly hooked. I wander off to MWF, Arko, various RR soaps... the list goes on. But I always find my way back to the ever green.
Proraso is a good soap, nothing super special but it does the job and the price is competitive..
You have to remember that in Italy it's a $1.50 grocery store shaving soap, it's only $10 in North America because Bigelow is the exclusive and jacks the price. You have to judge Proraso versus other $2 soaps, not versus $20 artisan soaps.