I never have time in the morning for anything but getting ready for work, enjoying a cup of coffee and having a moment for my wife and I to chat for a few minutes. I love shaving at night before bed.That lathering up a soap in the morning when I'm pressed for time takes the fun out of it. Lathering, shaving itself, and then the cleanup, all while the clock is ticking -- not a good idea. My shave was excellent, but my prep and cleanup were rushed. Creams during the week and soaps for the weekend, that's my plan.