It's an OK soap, and certainly overpriced. Super hyped on another forum. It lacks slickness and post shave when compared to the elite soaps from WK, T&S, GD, DG, Oaken, Mammoth, and to some extent B&M.
The main selling point is the companion and also overpriced aftershave. But then again, many of the above make fantastic aftershaves that are far cheaper and better.
This hasn't been my experience as I'd rank it above the soaps you've listed, but we all like different things. In terms of price I feel it's worth the asking price but again that's based on what I like in a soap. I know what the ingredients cost and it's not a cheap soap to make, so that's a factor. For me the most expensive soap is the one I buy and don't use.