I have often wondered who exactly this guy is and what makes him the "expert" in this category? Personally I find his video's very dull and can only make about half way through them because he keeps repeating himself so much it gets very tedious. He isn't the only reviewer I question but he's the one that is mentioned the most in the shave soap threads. I have a problem with reviewers in general because the majority are shipped product at no charge and the reviews always seem biased as the next best thing and a must buy item!! I don't think I've ever seen him do a review that was unfavorable to a vendor? I have a friend that did reviews in another industry and he found that the more favorable the review, the more product a vendor would send him for free!! For 2-3 years he never put a penny out of pocket for product and had 10+ vendors sending his free stuff monthly... This is why I question reviewers is they seem disingenuous at best and maybe thats the real reason I can never make it through one of Rud's video's!!Unlike many of the YouTube shave video influencers, Jason Rudman of Ruds Shaves does a great job of evaluating soaps.