Every few months some fellow shaver will ask the question,"how long do creams last??"...The oldest cream I ever used was Palmolive from the 70's,and that was only 2 years ago.The scent had changed a little,but the lathering qualities were par excellence !...Today I pulled a 6 or 7 year old Nivea out of the vault and enjoyed lather that was as good as the day it was made.Beautiful cedar scent was the same as the day I bought it.I do not have a mini fridge ,or any special storage place,just in a dark bathroom cabinette.Surely ,they will not last as long as pucks of hard soap,but they do last a very,very long time !