garyg
B&B membership has its percs
I know we consider it a croap but it's sold as a shaving cream (crema da barba) by Nicky Chini. The kilo block is labeled as a soft soap (crema sapone).
I think if we treat it as a cream (scoop, not load in container) it will last longer.
I treat Cella like creams that come in jars - (I load the brush in the tub) and the Cella doesn't last as long as others, AoS or Pens for example. You are probably correct, it may last longer using a scoop rather than loading from a brush, but I'm probably too lazy. It might get used up before going off if used exclusively rather than in rotation as well.