+3I have to point out I think the vendor handled it perfectly. Its too easy to get pulled into a troll-fest, I think not responding was the wise choice.
Regarding the giveaway...I think its classy of the vendor to take something so negative and turn it into self-deprecating humor. I don't believe its intended to mock anyone other than himself and as a small business owner myself I have a lot of respect for that approach. It takes a lot of restraint and professionalism to not respond to an anonymous person online saying your product is the worst ever. The fact that so many of us that have done business with Captains Choice over the years are stepping up and supporting the product and the vendor speaks volumes.