I am a newbie and this is my second brush but I am really impressed. At $55 (from Shaving Essentials) this brush is a wonderful addition. My first brush was a EJ best badger and I really like it. The EJ is great for my creams and for exfoliation. My new Semogue #730 is really a pleasure to use. It is wonderfully soft but firm. It is gentle on the face but not at all "floppy". It is fabulous for lathering with soaps (Tabac currently). It is the same dimensions as the EJ best badger but the bloom is not as wide and I really like that. For me it works better in the soap bowl and for face lathering. There was a little "funky badger" smell that disappeared within a week. The acrylic handle is comfortable but I wish that the Semogue company would engrave or embed their name/trademark into the handle. The Semongue #730 silvertip brush is a great complement to my EJ best badger and is now my go to brush.