While not exactly the same scent, you might want to try Cartier Declration Dun Soir. This scent consist of rose, cedar, and pepper. Might want to try.
Man, that 30's commercial is what I've been doing since my beginning days of wet shaving...with great results. Kind of neat they used to preach that practice, because I've always thought it was a little "against the grain," (pun intended) of me to do so. I don't think my face likes oils too much, so never had good luck using any. My naturally oily skin is plenty moist without a need of an oil, but I can see how it might help those with less natural oiliness.I agree with DaltonGang about the business ethics issues of HTGAM/Phoenix, however to answer your question in a general sense.
For a long time there have been pre-shave oils and somewhat later pre-shave soaps that are both designed to help soften the beard and hydrate the skin before lathering with soap or cream. Folks who use this approach, believe that they get a closer and more gentle shave.
I'm generally not one of those people. Occasionally, I will use a $2 glycerin soap from whole foods as a pre-shave, while I brush my teeth and build a lather in a bowl. I'm more likely to do this during the dryer winter months, but am not sure that it really does anything. Alternatively there used to be a thread on B&B discussing an old advertisement from the 1930's that suggested lathering shave cream on your face and then, you guessed it brushing your teeth and cleaning the tub, rinsing off that first lather and then build the first lather that you'd shave with.
Along the same line, some folks would use shave cream quickly finger lathered just to cover the face and then covered with a hot, wet towel for a few minutes.
However, I'm a big believer in YMMV, so if you want to give it a try you should go for it.