Personally I think Gillette arrived too late to the game. The large majority of men think that shaving is a chore and they will stick to carts and canned foam. A DE razor is not cool enough for them, because is old-tech, grandpa stuff. And a single cutting edge can't be better than 5 tiny blades, right?
The others are men like us, here. We're here because we love shaving and there's no need to be convinced to buy DE razors. We all have more razors than we really need, so it's less likely to rush to buy this. Some of us, here and there, will buy it, just for the sake of it. It's not a mass-market product and the last thing Gillette wants is their customers switching from carts to DE shaving. Luckily for Gillette this razor won't be a game-changer in the business. It didn't happened before with the Wilkinson Classic (in black plastic) and latter with the Wilkinson TTO. These razors have been bought by people who already have many other DE razors.
I don't know .. for the last 5 (maybe more) years or all the kids all look like extras from Red Dead Redemption 2 .. Is there a more opportune time to market to the lumbersexuals of the world? So futuristic your great grandpappy used to use them! (the kids will eat them up, twirling their moostaches)
Regards
Avi
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