I picked up a tub of Omega shave cream with an Amazon order. When I tried it, I got no cooling sensation at all. I thought that it was essentially a rebranded Proraso, and I've noticed some differences in formulations in various threads, but all of them seem to agree on the soap containing some menthol. Mine is just a plain eucalyptus cream. The ingredients don't list menthol (or the lanolin of old, for that matter), and I certainly haven't felt it any time I've used it. Lathers nicely, performs excellently otherwise, but I was sure I was getting a mentholated soap.