When I was comparing this cream to some others quite a while back, I didn't do it justice. This cream is every bit as good as Vi-John, Palmolive, and other great creams. It smells a bit like mint toothpaste, in a soapy kind of way. So, it doesn't smell bad, but it isn't going to smell like an artisan soap, either. What it does do, is perform really well. It has lanolin and beeswax, so the feeling is creamy and the post shave is very nice, leaving my face soft. The menthol is nice and cold without being painful, like some of the over the top artisan soaps can be. It is very refreshing.
As for the shave, it is very slick. I put a small amount (fingernail size) on my brush and started face lathering. The lather jumped up quickly, and was nice and creamy, just as I like it. The first stroke of the razor felt like I didn't have a blade, it was that smooth. Even doing touch ups without relathering was a breeze and no dragging of the blade. I had no irritation, and have had none in any of the shaves I've done with this cream. Each time I got a near BBS or BBS without stressing my skin.
The price is surprising. This cream is made in India and I pay about a dollar, over here. Maggards and others in the USA carry this for four bucks and change. The 70g tube isn't as big as Vi-John, but to steal a phrase from an old hair product, "A little dab'll do ya."
Ingredients: Aqua / Water, Stearic Acid, Gylcerol, Potassium Hydroxide, Lauric Acid, Myristic Acid, Perfume, Sodium Hydroxide, Borax, Cera Alba (Bees Wax), Sodium Silicate, Ethoxylated Lanolin, Methyl Paraben, Propyl Paraben, Menthol, Cl-61565.
This is a high value-high performance shaving cream.