I've said it before and I'll say it again, Proraso is highly over rated. There are way too many better products to spend the rest of your shaving days trying than to waste time and money on Proraso.
I don't know. I tried Proraso for the first time about two weeks ago and I really, really love it. It's my first menthol shave cream, so that may have something to do with it.