...but I'd bet dollars to donuts that he now spends a great deal of money to dress very carefully for a specific image to present to the world to keep up the Zac Brown Small Town Country Boy Brand.
Which to me, ain't that much different from the hipster.
I think the two are radically different. The Zac Brown Small Town Country Boy Brand is a commercial product with explicit customer expectations, but it grew from a real circumstance.
The hipster image that's so carefully crafted is to provide self reinforcement of a specific counterculture movement that relies on mom & dad's money to survive.