Hey guys! I picked some of this up at Rite-Aid for around $4.39 or so. It's a huge 40oz tub and it's a blue gelatin-like gel. It's their strongest hold with shine and thought I'd say it works great. The hold is fantastic and it keeps that wet-look going on. Now, it does stiffen your hair a bit, but what can you expect if you want a decent hold? Thankfully, it washes out super easily. Nice for days I want more hold than my usual Brylcreem or Groom and Clean.