Seeing all the good posts about Cella I looked at the WCS site and see that it is listed as a "Shave Soap Cream" and in the picture of the red tub, it looks like a cream. But they also sell it by the kilo which suggests that it's a soap. Confused...
I live in Italy and buy Cella by the kilo and I say ... that its a soft, moldable soap. You can tear (or cut) off a chunk and press it into your bowl, where it acts just like soap.