That requires not only a maintained high demand for the product, but a sharp increase in demand. And with the flood of small companies coming along, It's doubtful that many of the companies will keep a consistent returning customer base. Music is not a great comparison. Look at the fashion industry, or automotive industry, housewares, etc and just remember that we have new brands flooding the market, and demand, while high, will not stay high enough to keep all of these companies afloat. Anyways, market direction is not too relevant. As usual, the successful ones will get eaten up by much larger coroprate entities. Then they will "tweak" the product to reduce cost and make manufacturing easier. Quality will suffer. And if this causes the product to fail, it will disappear everywhere but Malaysia and Brazil(Or wherever). The not so successful ones will fade away until they just quit/shut down/sell off because the can't compete.
Don't get me wrong, I would love to see a world where a lot of brands continue to produce really great quality shaving soap like we are seeing, but there is little left in terms of innovation, and the men who put scent first are a minority. If it weren't the case, nobody would use Edge/Gillette/Store brand gel. Realistically 99.5% of men shave by putting goo on their face that smells like underarm deoderant stick. about 0.4% use soap/real cream. of that 0.4% about 1/3 or less are so concerned about scent that it's the first thing they consider in choosing their soap/cream.
And you think an industry will thrive on that?
Don't get me wrong, I would love to see a world where a lot of brands continue to produce really great quality shaving soap like we are seeing, but there is little left in terms of innovation, and the men who put scent first are a minority. If it weren't the case, nobody would use Edge/Gillette/Store brand gel. Realistically 99.5% of men shave by putting goo on their face that smells like underarm deoderant stick. about 0.4% use soap/real cream. of that 0.4% about 1/3 or less are so concerned about scent that it's the first thing they consider in choosing their soap/cream.
And you think an industry will thrive on that?
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