I wasn't part of the project team that developed the brush, so I can't swear to this. However, I can't imagine that the brush in the photo is any different than the ones that WCS is sending out. It doesn't make sense, does it? I would think that there are other things--the settings of the camera used to take the picture, the resolution of the screen from which you're viewing the picture--that can account for the difference in what you see on line and what you see when you open up your package at home. Even if there was one brush that had a different blue color, wouldn't we be more likely to put that aside and take a picture of the brush that we were about to send out to a member? Like I said, I can't say for certain that this is the case, but I have a hunch that it is. Hopefully someone who can confirm this will be along in a while. In the meantime, I hope that people aren't feeling disappointed about this. When I opened mine up yesterday, I thought it was beautiful. Even my wife, who views my shaving hobby with deep skepticism, said it looked cool. Works great too.