I watched several YouTube videos about Williams Soap lather...or lack thereof. The method that makes a very good lather, like right up there with a Col. Conk Soap, is by lathering right on the puck. I use a boar brush, shake most of the water out then whip up a nice thick lather in a mug, right on the puck. Adding drops of water as necessary. And the time spent to swirl a good lather of Williams on the puck, is the same as any other soap lathering in a bowl. Yeah, the puck's lifespan is lessened a bit, but for $1.50 a puck, big deal. So, if you guys wanna give it a try, then let me know what you think! 