Axe has their own razors now.

[ZackP]

http://adage.com/article/news/unilever-sharpens-axe-razor-launch/239595/

Well, they are Schick razors.

 

[rahgnar.s]

This disturbs me but alas, it is no match for my double edge and some bay rum!!

 

[Eeyore]

I read it this morning ... I wonder if it's not a case of "too little too late". It seems that Gillette has won the "cartridge war" in Europe already a long time ago.

 

[Eeyore]

I don't want a razor called "ax."

LOL!

Maybe they need to rethink the brand name indeed!

 

[Marsman]

Wow, with a name like "Axe" I would be worried to use it. I am not here to cut down a forest, i am here to save.

 

[Foyle]

They are just re-branded Schicks.

 

[Jarick]

It's a Hydro 3, which is actually well-regarded by many around here.

Funny thing with Axe is, they started out with that horrific body spray, but they've made a lot of decent products since then, like their Pomade and some other hair stuff.

My favorite Axe story was my 78-year-old grandma giving my Dad and I an Axe gift set last Christmas (with the spray, shampoo, body wash, and deodorant) FOR US TO SHARE. She's a riot!

 

[Eeyore]

I tried Axe aftershave when it was introduced ... I've never looked at Axe again ... I did not like it at all!

 

[Whiskey Badger]

I liked Axe when when it first came out. The smells just got to be a little too out there as time went on. Now even their old scents don't quite smell the same... All aerosol. Their hair pomade works well though. Can't say I am over eager to try their shaving products.

 

[plato]

So you gave it the ax?

Zing!

 

[DJDeez]

Gillette is preparing to launch ads focusing on ProGlide's status as top dermatologist-recommended razor, aimed at the more than 60% of men who say they have sensitive skin

Interesting.