They are at least 30% less costly than Gillette's MSR, when compared at Razors Direct. I don't have a shower mirror, and with 18 years of familiarity to them, can do the majority of a WTG pass totally by feel, in the shower with a Sensor, but the prices have escalated with almost all other Gillette branded products. I'm not ready to take a Gillette DE or Gem SE in the shower to try either that way. Until just now, I wasn't aware that much of anything was still marketed under the Burma Shave label.