Almost exactly. Pipe tobacco was much cheaper until the Federal government imposed cigarette tax on all tobacco products. When I was in college cigs were twenty five cents a pack. I believe they are around five dollars now. Glad I gave them up.That works out about the same price each for those ~28g samples, as the 5g samples I just received today. £16.95 for 8. UK tobacco prices hurt. Not as much as Canadian and Australian tobacco prices though, I think those guys have it even worse