Ive been using The Real Shaving co. moisturizing shave cream in my rotation for a few months now and I really love it. I get it at Rite-aid and have noticed that they seem to be clearing out all the Real Shave Co products. The prices went from $9 then down to $5 and now on sale for $3 a tube. Is there a new formula coming out or is Rite-aid discontinuing the product line?? I found this site http://www.bargainbeautyshop.com/vgm_category.aspx?category_id=9 at TRSC's website and the packaging looks like it has changed. Anyone have any info? It would be a shame if this cream was no longer locally available. Its the only really good cream i can get locally without spending 5x more at AOS or driving 30min into NYC.