Some interesting History on Marketing SE Blades

[dundak]

http://www.leagle.com/decision/192813426F2d108_189

Nice decision piece where ASR sues ISR over them claiming ISR Shav-E-ZEE blades fit GEM and Ever-Ready razors. ASR got owned by the judge when he pointed out that ASR tries to market GEM and ER Radio blades independently both claiming they are "the best", when in fact they are the same blade.

Just a cool bit of SE history

 

[jrtaster]

Neat...
But I think the judge proved ASR's claim...if A=B and A is demonstrably best, then it should follow that B is best too.
Best means none better, and...
Oh well, another "activist" judge...
Thanks for the link!

 

[coolbus18]

Very interesting. Lot of money in blades. Gives an insight into the times.

 

[alex2363]

Yes, he admitted that fact, something i was not even aware of since they advertised it as a different blade.

 

[alex2363]

 

[alex2363]

Check out these outrageous claims for the same identically made blade....

 

[alex2363]

I love the counsel's way of sugar coating the false and misleading advertising as ' PUFFING"

 

[dundak]

It is interesting history. Everyone thinks that Gillette was a big bully that dominated the market but in reality everyone was in it to win it

 

[alex2363]

It is interesting history. Everyone thinks that Gillette was a big bully that dominated the market but in reality everyone was in it to win it

Gillette was a bully but with all good intent and purposes. Think of Microsoft.........

 

[alex2363]

Very interesting. Lot of money in blades. Gives an insight into the times.

Gillette went the opposite route and still made a fortune.