I will note that I use Proraso soap from the tube. Picked up on sale for $8.
That works. Proraso cream is a good place to start.
When I use cream from a tube, I squeeze out a dab onto my fingertips and distribute it around my face, then scrub with a damp brush, adding water with the brush tips several more times as I scrub, to get the consistency I want.
Just one way, there are many other methods that work.