Been using Bigelow cream so that's what I compared it to. Using a decent amount, maybe 2 tps, I noticed it took a few seconds longer to whip up. However, unlike Bigelow which thins quickly with added water this soaked it right up without thinning and bulked up quickly. Spread nicely using a Fine Stout brush. Scent was mild citrus--no menthol here. Shave itself using a 2x Feather was smooth and very slick even going ATG on the upper lip. Bottom line. Beats Proraso/ Bigelow by a hair. A bit more $$ per ounce but if you're a cream guy try this.