Just got some EDQ in the mail recently and have been applying it after every shower. It does have a cherry coke kinda smell to it when sniffing an open bottle but once applied to my hair it's a somewhat understated medicinal/barber shop type smell. Not the powdery type barbershop smell, but the type that has a clean adn kind of sterile smell to it... if that makes any sense. Anyway, I have really short hair (military cut) so I'm not using it for any kind of hold but simply just to see how it feels on my scalp and keep the "hat hair" smell away. It doesn't leave my hair felling oily or greasy at all either. It just feels soft. Overall, I' give EDQ a thumbs up.