One of our brands won an award at the International Spirits Challenge - that was the prize (along with being allowed to put medals all over the cartons (I hate brands guys - I spent ages making the original ones look good, and now they're sticking gold foil all over them!))
my wife brought a couple of these back from an event she was at in Scotland. She wouldn't touch scotch with a 10-foot pole, but she was nice enough to swipe them off the table for me ;-)