I would choose Safari by Ralph Lauren, but the soap is no longer being manufactured. I stocked up on the cologne, soap, and after shave so this is what I use daily. As of right now my second choice would be Tabac or TOBS Eaton College. I have so many to yet try so this could charge many times.
I am surprised no one has mentioned Pre do Provence already. Their shave soap and aftershave balm both get high marks from many here. I have tried the asb and will be looking to purchase the soap sometime soon.