I recently went back to using this product, it is such a great value for the price. I like it because it holds classic styles well and you can recomb it throughout the day without it drying out like Gels do. its perfect for the classic mad men parted styles as well like mine. My barber now uses it as well. These are pictures taken after my barber used it for my cut. It is such a great product and it will also wash out with water and not build up like pomades do. We used about a quarter sized dab here, use more if you want that really slicked down, high shine 50s style or use less for a somewhat dryer look. It works best when applied to slightly damp hair.