I haven't spent much time with my face close to urinal cakes, like you Folks in Dublin. I guess your pubs are better than ours.
It kind of smells like Ivory soap to me.
I'm just happy that it's cheap and does the job so far for me anyway. Overall so far I think I prefer my Proraso White but remove the smell factor and Arko beats it hands down. That being said I've only used Arko once so far though so I don't think I've a huge foothold for a comparison.