Chaps, I'm trying to cut down on the time it takes me to shave. This isn't because I want to hurry the experience, but because I find myself skipping the shave on days when I'm running late. I'd rather not do that. Face-lathering works really well for me for a variety of reasons; I don't need to go into that here and now. Just know that I'm not going to change that part of my routine. However, I'd like to speed up the process. I find that building a good, slick, well-hydrated lather takes around 10 minutes, and that feels excessive. I typically use a synthetic brush, as they're foolproof, and I don't load too heavily. My water might be hard, adding to the time, but I do manage to get nice lather that doesn't dry too quickly. I load the brush with ~10 seconds of swirling, then take that to my moist face and have at it. Most motion is swirling, but there's some painting in there, too. Every few seconds, I add a small amount of water to the brush where the bristles have opened up. How long does your face-lathering for the first pass take? And do you have any tips for how to be efficient about the process? Cheers!