I'd heard not the greatest things about it. I was sent a sample. I am in love. It's a little bit of rose like from C&S No. 88. It's there, but it's not as knock you over as 88. I'd heard it as a lighter version cologne. No, it's not a heavy hitter like 88 or Leather Oud by Dior. However, it's not a benchwarmer, either. This thing lasts and blasts all day long. You get a lot of Oud whiffs throughout the day. You'll recognize it, smells just like the Oud in Leather Oud. If Dior Leather Oud and C&S No. 88 are two scents you like, you'll like OI. Like I say, I'd stayed away because I was under the impression it was kind of wimpy and short lived. WRONG. This stuff rocks. I'd get a full bottle of this over LO. Reason being I couldn't wear LO every day. This one...every other day probably.