Nice clean scent,white bar soap with a touch of mens "aqua" type cologne in it. Very good lather,smooth and creamy,lasts long and irritation free.Has menthol,but my face does not get a cooling sensation from it. Not as concentrated as Agressia,but still plenty left in the brush for an extra shave.Another wonderful cream from Bulgaria...Don't forget to keep it out of your mucous membranes !