I recently tried Proraso for the first time (new formula soap and AS). I've always used them in combo and found the AS to be nothing special. Today, however, I used the Proraso AS after a shave with Cella (my favorite). Totally different experience, the menthol in the AS was very refreshing. I've been using Aqua Velva for a while and like it a lot but the Proraso is a step above IMHO. Why I never noticed this before is a mystery. Maybe the menthol in the Proraso soap desensitized me or was so overwhelming that by the time I got to the after shave it was much less noticeable. Regardless, I'm just happy to make this discovery 
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