As it has been said it isn’t that much more expensive over here in the UK as the likes of T&H and Trumpers. I’ve worked it out and it’s about 25% more expensive but it is super concentrated and a pea sized amount gives you a luxurious lather where other creams you need about an almond size amount. Don’t get me wrong I love the 3T’s as much as anyone but Castle Forbes uses higher quality ingredients. Like everything though YYMV.