I just received a new pack of AOS Ocean Kelp products that include a preshave gel, shave cream, and aftershave lotion. The preshave gel absorbs quickly into the skin and holds in quite a bit of moisture. The shave cream is the best I have tried yet (take this with a grain of salt as all I have tried is AOS lavender cream and soap, T&H trafalgar, and razorock xxx). Protection and lubrication are beyond what I expected as my blade effortlessly glided across my face. This new formulation of shave gel and cream are far better than the preshave oil and cream or soap that AOS has. The scent is very light and refreshing, more of a kelp type of smell than an ocean smell but very refreshing and not overwhelming or lasting after the shave. Again be reminded that I am still within my first 4 months of wet shaving and with a straight razor so take my opinion with a grain of salt as I do not have much experience nor versatility in the wet shaving world.