Just received some Brylcreem Power Hold Gel. It provides a rock hard hold all day without dryness or flaking and is a lot better than other hair gels. It is a tad bit heavier than my go to hair gel, Pinaud Clubman gel. The scent is similar to Axe but only last a few minutes. Power Hold can be hard to find in stores, but you can get it online for around $5 including shipping from some sources.